Introduction
In today's fast-paced business environment, staying ahead of your competition isn't just an advantage—it's a necessity. MarketPulse is an AI-powered competitor monitoring platform that helps small and medium-sized businesses track their competitors' pricing, promotions, and service offerings in real time.
Whether you run a restaurant, retail store, or service business, MarketPulse gives you the competitive intelligence you need to make informed pricing decisions and stay ahead of market changes.
The Problem: Manual Competitor Monitoring Doesn't Scale
Business owners face a common challenge: keeping tabs on what competitors are doing. Traditional approaches include:
- Manual website checking — Visiting competitor websites daily to check prices
- Screenshot tracking — Taking photos or screenshots to compare later
- Spreadsheet maintenance — Manually updating Excel sheets with competitor data
- Word-of-mouth — Relying on customer reports about competitor prices
These methods are time-consuming, error-prone, and impossible to scale. By the time you notice a competitor's price change, you may have already lost customers.
MarketPulse solves this problem through automated, AI-powered monitoring that runs 24/7.
How MarketPulse Works
1. Add Your Competitors
Simply enter your competitors' website URLs. MarketPulse supports any publicly accessible website—restaurants, retail stores, service providers, or any business with an online presence.
What you can track:
- Competitor websites
- Menu pages
- Product listings
- Service pricing pages
- Promotional pages
2. AI-Powered Data Extraction
MarketPulse uses advanced AI technology to automatically extract pricing and product information from competitor websites. Unlike traditional web scraping that breaks when websites change, our AI adapts to different website formats and structures.
What gets extracted:
- Product or service names
- Prices
- Descriptions
- Categories
- Promotional text
- Special offers
The system crawls competitor websites twice daily (every 12 hours) by default, ensuring you always have up-to-date intelligence.
3. Intelligent Change Detection
MarketPulse doesn’t just collect data—it analyzes it. Our change detection algorithms identify:
- Price changes — Increases or decreases
- New items — Products or services added
- Removed items — Discontinued offerings
- Promotional changes — Sales, discounts, or special offers
- Menu or catalog updates — Significant lineup changes
4. Real-Time Alerts
When changes are detected, MarketPulse immediately notifies you through:
- Email alerts — Instant inbox notifications
- Push notifications — Mobile alerts via Progressive Web App (PWA)
- Dashboard alerts — In-app notification center
Alerts are smart and contextual, explaining not just what changed, but the competitive impact.
5. Historical Analysis
Every price snapshot is stored, allowing you to:
- View pricing trends over time
- Analyze seasonal patterns
- Track how often competitors adjust prices
- Compare historical data points
- Export data for deeper analysis
Core Features
Competitive Position Dashboard
- Your competitive position dashboard shows at a glance:
- Your pricing position — Competitive, above, or below market
- Market statistics — Average prices, ranges, and trends
- Gap analysis — Services competitors offer that you don’t (and vice versa)
- Pricing recommendations — AI-generated advice
Price Snapshot History
Each crawl creates a price snapshot—a point-in-time record. This feature lets you:
- View a full timeline of competitor snapshots
- See exactly what changed between crawls
- Identify competitor behavior patterns
- Access raw historical data
Example: If a competitor had 10 menu items last week and 12 today, you can see exactly which two were added, including prices and descriptions.
Smart Alerts System
MarketPulse prioritizes alerts based on:
- Significance — Large vs. minor price changes
- Competitive impact — Effect on your position
- Frequency — How often competitors adjust prices
Alert types include:
- Price Change
- Menu or Catalog Change
- Promotion Started
- Promotion Ended
Gap Analysis
Gap analysis helps you identify:
- Services you offer that competitors don’t
- Services competitors offer that you don’t
- How many competitors offer each service
Restaurant example: If 4 out of 5 competitors offer Breakfast Burritos and you don’t, MarketPulse flags this as a high-priority opportunity.
Multi-Location Management
For businesses with multiple locations, MarketPulse allows you to:
- Set location-specific pricing
- Track local competitors per location
- Compare performance across locations
- Manage everything from one dashboard
Available on: Professional Plan (up to 3 locations)
Weekly Reports
Automated weekly PDF reports include:
- Market position summary
- Notable price changes
- New competitor offerings
- Industry trends
- Actionable recommendations
Reports are emailed every Monday morning.
Available on: Professional Plan
Export & Analytics
Export data in multiple formats:
- Excel / CSV — Full datasets
- PDF reports — Shareable insights
- Historical snapshots — Point-in-time exports
Industry-Specific Use Cases
Restaurants
Track:
- Menus and pricing
- Daily specials
- Happy hour pricing
- Seasonal menu updates
- Catering packages
ROI: One timely alert about a competitor’s lunch special can prevent losing dozens of customers.
Retail Stores
Track:
- Product pricing
- Sales and promotions
- New product launches
- Inventory changes
- Seasonal offerings
ROI: Dynamic pricing can increase margins by 5–15% while staying competitive.
Service Businesses
Track:
- Service packages and pricing
- Promotions
- New services
- Tier changes
- Membership options
ROI: Data-driven pricing improves close rates and customer acquisition.
Pricing & Plans
Starter Plan — $20/month
- Up to 5 competitors
- 1 business location
- AI-powered extraction
- Twice-daily tracking
- Email & push alerts
- Smart alert rules
- Mobile app (PWA)
- Excel export
- 30-day history
Ideal for: Solo entrepreneurs and single-location businesses
Professional Plan — $50/month (Most Popular)
- Up to 15 competitors
- Up to 3 locations
- Weekly PDF reports
- Industry insights
- Priority support
- 90-day history
Ideal for: Growing businesses and small chains
Free Trial
All plans include a 14-day free trial with no credit card required.
During the trial, you get:
- Monitor up to 3 competitors
- Full feature access
- Email alerts
- 30-day history
Getting Started
Total setup time: 10–15 minutes
- Sign Up — 2 minutes
- Business Setup — 3 minutes
- Add Competitors — 5 minutes
- Customize Alerts — 2 minutes
- Start Monitoring — Immediate
Key Benefits
- Save 5–10 hours per week
- Never miss competitor changes
- Make data-driven pricing decisions
- Identify expansion opportunities
- Respond faster than competitors
- Gain historical insights
- Access from any device
Technical Specifications
Security & Privacy
- TLS encryption in transit
- Encrypted data at rest
- SOC 2 compliant
- Public data only
Platform
- Tech stack: Next.js, React, PostgreSQL
- AI extraction engine
- 99.9% uptime
- Modern browser support
Support & Resources
- Help Center: getmarketpulse.com/help
- Email: support@getmarketpulse.com
- Status Page: getmarketpulse.com/status
- Blog: blog.getmarketpulse.com
The Bottom Line
MarketPulse gives you the competitive intelligence to price confidently, respond quickly, identify opportunities, save time, and stay ahead.